Analysis of Sandi Toksvig article

To sum up the basics of the article:

She has a very descriptive attitude, saying about how language changes and how we should start accepting it as development. She is also encouraging language experimentation.

Ways in which she has a descriptive attitude:

• Her adjectives used to describe the neologisms e.g treasures
• She personifies the word 'language' as if its a person, which makes it more appealing to the idea of changing and developing
• Possibly because she's Danish she could be more interested in word origins
• Advises people to look into 'Urban Dictionary' and create new words

Article's GRAPE:

The article is from The Telegraph which usually aims its articles at older readers, which could possibly be argued to have more prescriptive attitudes. The article would therefore be to persuade as well as possibly convert those with prescriptive attitudes to have the same attitude as her and have a descriptive attitude. This text could possibly be received well but could equally be received badly because of her audience possibly being more less open to the changes in language. This isn't the traditional text that would normally be found in the telegraph, as normally articles from here use old fashioned language techniques and are quite traditional.