Thursday, 12 February 2015

Grouping persuasive texts

Texts A, B, C and D share either a primary or secondary purpose to persuade. The texts are all adverts to some extent and appear either online or on a product. The use of strong hyperbole in the texts share the technique of hyperbole: A refers to its “unique, precious blend of Moroccan argon oils which instantly penetrates the hair shaft” to connect with the connotations for the product renewing your hair and the way it does it- it even connects with the idea of exotic treatments being a remedy for damaged hair; the use of the phrase ‘hair shaft’ seems factual and intelligent and the audience will possibly think that they know what they are talking about. Texts B and D’s referencing to famous actors or companies will present the texts in a more reliable way, B’s “Pat Solatano (Bradley Cooper) … Tiffany (Academy Award Winner, Jennifer Lawrence)”, the graphology of the names of the famous actors stand out – this will stand out to the audience against less well-known actors in other films. Text D uses references shops and social media sites like Twitter and Facebook to ‘repost’ and advertise Jamie Oliver’s recipes, by having hyperlinks to major supermarkets like Asda and Tesco adults are more inclined to get their ingredients from those store for Jamie’s recipes. Text C is a weak inclusion for this group, as for a persuasive piece you usually see a variety of imperatives but in this text there is only one saying “read more”, however similar to text D there is a lot of hyperbole used to describe the recipes including “Ultimate quesadillas” – exaggerating how good they are will entice the readers to make him food. 

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