Texts A, B,
C and D share either a primary or secondary purpose to persuade. The texts are all
adverts to some extent and appear either online or on a product. The use of
strong hyperbole in the texts share the technique of hyperbole: A refers to its
“unique, precious blend of Moroccan
argon oils which instantly penetrates the hair shaft” to connect with the connotations
for the product renewing your hair and the way it does it- it even connects
with the idea of exotic treatments being a remedy for damaged hair; the use of
the phrase ‘hair shaft’ seems factual and intelligent and the audience will
possibly think that they know what they are talking about. Texts B and D’s
referencing to famous actors or companies will present the texts in a more reliable
way, B’s “Pat Solatano (Bradley Cooper)
… Tiffany (Academy Award Winner, Jennifer
Lawrence)”, the graphology of the names of the famous actors stand out –
this will stand out to the audience against less well-known actors in other
films. Text D uses references shops and social media sites like Twitter and
Facebook to ‘repost’ and advertise Jamie Oliver’s recipes, by having hyperlinks
to major supermarkets like Asda and Tesco adults are more inclined to get their
ingredients from those store for Jamie’s recipes. Text C is a weak inclusion
for this group, as for a persuasive piece you usually see a variety of
imperatives but in this text there is only one saying “read more”, however
similar to text D there is a lot of hyperbole used to describe the recipes
including “Ultimate quesadillas” – exaggerating how good they are will entice the
readers to make him food.
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